Uganda has officially launched the Roosevelt Rhino Campaign in the United States, positioning wildlife conservation as a bridge for strengthening US-Uganda relations. The campaign was unveiled on December 18, 2025, following the US–Africa Business Connect – Roosevelt Africa Trail Summit at the Explorers Club in Manhattan.

A highlight of the hybrid launch — hosted at Uganda's Permanent Mission to the United Nations — was a live video link from Ziwa Rhino Sanctuary, where Uganda Wildlife Authority Executive Director James Musinguzi formally identified a three-year-old rhino cub named "Roosevelt." The cub will be officially christened in October 2026, marking a milestone in Uganda's rhino rewilding efforts at Ajai Wildlife Reserve.

A core pillar of the campaign is the "Roosevelt Encounters Africa" children's book series, led by A Rhino Named Roosevelt, developed in partnership with NABU publishers. The series uses storytelling to promote conservation education, youth engagement, and heritage tourism along the historic Roosevelt Africa Trail.

The campaign aims to mobilize USD 5 million under UWA's "Name a Rhino" Initiative to support sustainable rhino rewilding, conservation diplomacy, and community-based development.

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